Quite a busy couple of days at the home of football over the weekend of July 25-26.
Arsenal, Fulham and Everton will be joining the Blues for the two day tournament, match times below and tickets are on sale at the ticket office now or just turn up on the day.
Both one day and two day passes are available priced at £10 and £15 respectively for adults, £5 and £8 for concessions and £1 per day for children. All of the proceeds raised from the Toomey Trophy will help to fund the development of Southend United Youth Department.
The Toomey Trophy Semi-Final Draw (played on July 25)
Everton v Fulham (11.30)
Southend v Arsenal (15.00)
The Third and Fourth play-off and Final will take place on Sunday July 26.
Head of Youth Ricky Duncan, talking to the official site, is confident the tournament will be a success: "The games will be of a good standard, I'm certain of that. Arsenal won their league and the FA Cup last season and Fulham and Everton are two of the strongest sides at Academy level so it will be a good test for our lads and one I'm looking forward to see how they handle."
Ricky believes next season will see the introduction of foreign sides: "We have a couple of Dutch teams who want to be involved in the tournament and are starting to try and compete for next year already, which is fantastic. We go abroad quite a bit and have established ourselves in Denmark and Holland and because of that they came on our website and heard about the Toomey Trophy. It's a big thing for us and I'd like to thank my staff for making it possible and to Toomey for coming forward to sponsor it. "
Midfielder Harry Crawford added: "It is a massive opportunity to play some big clubs. Just the name Arsenal means there is a buzz around the camp and it's just the same when you talk about Everton and Arsenal as well. We are playing a new formation, 4-4-1-1, this season, and I'm trying to get to terms with a new position just behind the main forward."
Meet the Blues Day will be be incorporated into the Toomey Trophy finals day on Sunday in the Roots Hall car park.
The Highlights
9.45am The unveiling of the new away kit in the Club Shop
10am - 11am
11am The Blue Belles
11.45am - 12.30pm Football freestyle performance followed by freestyle workshop
12.30pm - 2pm Signing session with the Southend United players
1.15pm - 2.15pm Southend U12's v Arsenal U12's on the pitch at Roots Hall
2pm Robbie Williams tribute by Lee Pashley
2.30pm Neil Diamond tribute by Danny Barrett
2.45pm - 3.30pm Football freestyle performance followed by freestyle workshop