Yes, you read correctly. I'm afraid it's still £350 if you're an adult coughing up the dosh before 15.00 on April 22nd, but you will get a cheap away shirt, well £20 off the price they intend to eventually charge.
Another new design though, certainly the second in two seasons, I've forgotten how many more there's been in recent years, and it will be in the shiop from July where you have three months to purchase a shirt at the discounted price.
Don't fancy one, then you can have £15 off any item in the Blues Club Shop instead!
This was all thought up after, and I quote from the official site, 'following feedback regarding the announced prices earler this month we are keen to reward fans that continue to support the club next season'.
And people say Ron is without a heart.
For the offer in full, go here:
www.southendunited.co.uk/page/NewsDetail/0,,10444~2337646,00.html