As things stand the shirt, which unlike the others does not possess an 'England-style' stripe down the left side, will not go on general sale, but should there be enough interest it may be reconsidered in the future.
Here, third year youth team scholar Daniel Lunan models the new kit which will be worn for the first time at Rochdale on Saturday.
Photo courtesy of the Official site - www.southendunited.co.uk
Mark Wallis
www.thelittlegazette.com