The new agreement starting from August 2012 sees the Football League return to a single broadcast partner in Pitch International, currently the League’s partner in the Middle East, distributing rights for npower Football League and Carling Cup matches across the globe.
Currently, TV broadcasts of the Football League and Carling Cup games are received in 96 different countries across Africa, the Americas, Asia, Europe and the Middle East.
Kieron Kilbride, the Football League’s director of business development, said: “The Football League is looking forward to extending its successful partnership with Pitch International onto a global level. Their expertise in the sports rights market and enthusiasm for our competitions impressed throughout a highly competitive sales process.”
While Paul McGrath at Pitch International added: “We are delighted to continue our long-running and successful association with the Football League with the announcement of this new five-year agreement. The Football League and Carling Cup are exciting competitions which make compelling viewing for broadcasters across the globe and we are looking forward to reaching new audiences in the years to come.”
Not sure what it adds to the Shrimpers coffers, but in the current climate all is welcome.
(Thanks to the Press Association for their help with the article)