He worked with Paul Brush at Leyton Orient as well as scouting for MK Dons prior to being in charge of Millwall reserves.
As a player he made 458 appearances at 10 different sides which included Sunderland, Rangers and West Brom, scoring 128 goals.
Speaking to www.southendunited.co.uk Blues boss Steve Tilson said: "I like Colin's attitude. He's played for some big clubs in his career and he has made a name for himself in coaching also. He was a striker in his playing days so he will bring a wealth of experience to that department."
A surprise to a few Shrimpers who felt once again the club would look to bring in a former player.
More on this story including the past record of new Chief Scout Mark Stow here: www.thelittlegazette.com/news/loadnews.asp?cid=TMNW&id=422461