The latest deal between the Shrimpers and local company InsureandGo is believed to be worth a six-figure sum for the club.
Chief Executive Tara Brady was obviously happy that the sponsorship has extended for yet another season.
Brady told www.southendunited.co.uk: "We are delighted InsureandGo has agreed to remain as a key partner for the next 12 months. We have enjoyed an excellent relationship over the past five seasons and are enthusiastic about this partnership. InsureandGo are market leaders in travel insurance and have rapidly grown to become one of the biggest travel insurance companies in the country. They are destined for further growth following the acquisition of InsureandGo by Mapfre in autumn 2010, who are the largest insurance group in both Spain and Latin America, with offices in North America and throughout Europe."