Brady: 'This has been needed for the sustainability of the club'
Shrimpers Chief Executive Tara Brady has been in the news Tuesday.
Turning up on TalkSport this morning Brady went on to chat about how he's finding life in League Two, that market forces are playing theior part and all new players bought in are tied to a strict wage structure, though some already here, Matt Paterson anyone, are over that, but a syou can't break contracts and he does nothing wrong, he's here to stay unless someone takes him off our hands.
He's realtively happy that the 55% of turnover on wages that the fourth tier is working but in transfer dealings, it's dog eat dog, you take very deal as it comes.
We are losing £80-90k a month, so it's coming down a touch, yet the cuts are still being made and here's one example with 83-year-old Shrimpers supporter Ray Sorrell becoming an unwitting victim of the club's long standing financial problems.
Having followed United for 77 years Ray was promised free admission by then chairman John Main back in 1999, however Brady has wielded the axe to the scheme and offered the senior Shrimper a half-price ticket instead. (That's £120, which Ray has quite rightly not taken the club up on.)
Sorell told www.echo-news.co.uk: “I was promised a free season ticket for life as a reward for my loyalty and now they have gone back on that which is disappointing. They have offered me a discounted ticket but I’m a pensioner now and can’t really afford that."
Brady meanwhile pleaded that he was as much a victim of getting Southend's financial house in order so as much money as possible can be placed manager Paul Sturrock's transfer war chest.
Brady said: “Since I have come to the club I have had to undertake a significant efficiency exercise while maintaining key investments where necessary including the first team squad. This has been needed for the sustainability of the club, which is what we all want. Until we are able to achieve that we have to be conscientious of all requests put to us. We get many, many requests for complimentary tickets in all aspects of the club and unfortunately I have had to reduce it."
You pays your money, or not in Mr. Sorrell's sad case, and try and decide the right or wrong of this particular issue.
Not good for the club's image though, whatever view you take.
The full story is here: www.echo-news.co.uk/sport/theblues/9121888.Lifelong_fan_has_the_Blues_over_Roots_Hall_call/